Company History

Our Beginnings

At the heart of any standout company is a leader who is unafraid to push boundaries and is constantly looking ahead to what’s next. For DWG, that’s CEO and founder Troy Zurawski. Hailing from three generations of casino professionals with roots that reach back to 1940s in gambling capital of the world Las Vegas, his experience and knowledge is what makes our content such a success.

Playing More Than the Odds

After years working with game manufacturers based in Las Vegas, Troy began to recognize just how many internal factors were getting in the way of making great games, such as sales, manufacturing, distribution and bureaucracy. Following his passion to make high-quality game development efficient and affordable, Troy left a career working for slot manufacturers and founded DWG in 2005. “My goal was to hire the best talent possible and create an independent studio that truly understood what players wanted. In my experience, game development had become too bureaucratic and too slow. With DWG, we can go any direction we want, we are nimble, and get to experiment and take chances.”

A Fresh Perspective & Culture

The business model for DWG is simple. “We worry about making an outstanding slot first, then contemplate all the verticals it can serve,” said Troy. This mentality has made our company an instant favorite among players and operator partners alike. Unlike competitors that use a common approach that is dependent on math model clones and safe themes, DWG produces slots that are truly unique. From game to game, players experience something new, whether it’s a new mechanic, objective or style of play. We’re reinventing the slot experience beyond the tried-and-true, hundred-year-old spinning reels. And everything is created in-house, without outsourcing – ever.

The Next Horizon

While DWG’s product lines have expanded, namely into real-money gaming in both the UK and US, the company’s core promise—to concentrate on the game—is still the main focus. “We understand the art of building games better than anyone. We’re also confident enough in our ability to interpret data that we’re not afraid to innovate,” said Troy. “You must take this approach in any market because gaming, and content, is becoming increasingly fragmented. It’s about serving a lot of niches, not trying to force players into your way of thinking.” For existing partners, this means greater opportunities to access some of the highest quality gaming content available today. For future operators, this means a chance to partner with a studio that puts your players first.

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Design Works Gaming (UK) Limited and Design Works Studios, LLC are licensed and regulated in Great Britain by the Gambling Commission under account numbers 54622 and 55836.